If you're planning to open a new storefront or upgrade an existing one, one of the biggest visual investments you'll make is your business sign. It’s more than just your name on a wall—it’s a first impression, a piece of brand identity, and a 24/7 marketing tool. But how much should you expect to pay?
In 2025, the cost of a custom outdoor business sign in Los Angeles can range widely—anywhere from $2,000 to $20,000 or more. That might sound like a lot of wiggle room, but there are solid reasons behind the price range.
This post will walk you through what actually drives the cost, what to budget for, and how to make smart choices that align with your goals and brand.
These numbers reflect the full process: design, permitting, fabrication, and installation. If you’re only getting part of the package, the price will be lower—but so might the results.
The larger the sign, the more materials, engineering, and installation work are required. A small wall-mounted sign may take one day to install. A 15-foot pole sign may take multiple contractors, permits, and special equipment.
Example: A 6-foot wide set of channel letters on a flush storefront wall will cost far less than a 20-foot pylon sign that needs trenching, footing, and steel fabrication.
You’ve got options: aluminum, acrylic, steel, polycarbonate, PVC, wood. Each material has its own look, durability, and price point.
Better materials mean better longevity and less maintenance.
Most businesses today opt for illuminated signage. Lighting not only helps with visibility at night but also elevates your brand appearance.
Good signage starts with thoughtful design. Whether it’s your logo, font, or color choices, the design phase includes technical drawings and city compliance checks.
You may also need an engineer to draft stamped structural drawings if your sign is large or free-standing. That can add $500 to $2,000 depending on the requirements.
In LA, permitting is often a major part of the cost and timeline. You’ll need to submit drawings to the local city, and some locations have master sign programs or strict zoning.
Permit fees can range from $300 to $1,200+ depending on the city. Add consultant time and revision rounds, and you're looking at another $500 to $2,000 in labor.
Some signs can be installed in just a few hours; others take cranes, trenching, or scaffolding.
Things that increase installation cost:
Labor costs in LA are also higher than average. Most companies will factor this into their project quotes.
One thing many first-time buyers don’t realize: your sign company isn’t just building a sign. They’re also managing dozens of moving parts.
That includes:
That project management labor is often included in your cost, and it’s critical to getting the job done right.
Absolutely. A professionally designed and installed sign is more than a label—it’s a marketing asset. It gives your business credibility, drives traffic, and helps you stand out in a competitive area like LA.
And unlike digital ads or social media, your sign works 24/7 without monthly fees. Most well-made signs last 7 to 15 years or more with minimal maintenance.
Buying a business sign can feel overwhelming, especially if it’s your first time. But with the right partner and a clear understanding of what affects cost, it becomes a smart, manageable investment.
At Sign Spot, we guide clients through every phase—from design and permitting to fabrication and installation—with a focus on quality, clarity, and local expertise. Whether you’re starting fresh or upgrading your current signage, we’re here to help you make it count.
Want a quote tailored to your business? Reach out to our team for a free consultation.
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